About Digital

Built by advisors who got tired of selling products.

Digital Partners Matrix opened its doors in 2011 with a simple premise: a firm should make money the same way its clients do — by their Partners Matrix growing, not by what it's sold to them.

Our Origin

Three advisors, one shared frustration.

Digital began as a two-room office above a bookshop, founded by three advisors who had spent the prior decade at commission-driven wirehouses. They wanted to build a firm where the incentive structure and the client's interest pointed the same direction — always.

Fifteen years later, that founding discipline is still the whole business model: transparent fees, open-architecture investing, and advisors who are compensated for outcomes, not product placement.

Timeline

Fifteen years,
one standard.

2011

Founding

Digital opens in Chicago with three advisors and forty client households carried over from prior firms.

2014

Fiduciary charter

The firm registers as an investment adviser and formally adopts a fee-only, fiduciary-only operating charter.

2017

Brokerage launch

Self-directed brokerage accounts open to clients who want to trade alongside their managed portfolios.

2021

Retirement & estate desk

A dedicated retirement-income and estate-coordination team forms to serve households approaching decumulation.

2026

Today

A team of advisors, analysts, and operations staff serving client households across the country from three offices.

What We Believe

Four principles
that don't flex.

Principle 01

Fiduciary, without exception

Every recommendation is legally and practically bound to your interest, not ours. No proprietary funds, no hidden revenue share.

Principle 02

Fees you can say out loud

One schedule, published on our pricing page, applied the same way to every client at a given tier.

Principle 03

Boring is a feature

We favor diversified, evidence-based portfolio construction over trend-chasing. Compounding rewards patience, not excitement.

Principle 04

An advisor who picks up the phone

Every client has a named advisor and a direct line — not a rotating call-center queue.

Leadership

The committee behind
every model portfolio.

Fictional profiles shown for design purposes.

Naomi Reyes

Managing Partner

Oversees firm strategy and the investment committee. Nineteen years advising private clients and institutions.

Elias Thornbury

Chief Investment Officer

Sets asset allocation policy and leads manager research across all model portfolios.

Priya Anand

Head of Wealth Advisory

Leads the planning team behind retirement income, tax, and estate coordination work.

Marcus Webb

Head of Brokerage Operations

Runs trade execution, custody relationships, and platform reliability for self-directed accounts.

Meet the team behind your portfolio.

Schedule an Introduction